Pinoy Hotelier

Tourism Planning and Development

This is part of CMO No. 30, s. 2006.

Tourism Planning and Development

Course description: This course presents an overview of the tourism planning process, contemporary models of tourism planning and development (with emphasis on sustainable tourism principles), various levels of tourism planning and the roles and responsibilities of stakeholders such as government, industry, non-governmental organizations, and local communities. Discussions will also be made on the impact of the General Agreement on Trade and Services (GATS) on Philippine tourism. The subject explores the effect of legislation and government policies on tourism development at the national and local levels. Methods for soliciting local participation in tourism planning are also taken up. The impacts of tourism on the natural environment, local and regional economies and on local communities are discussed as well as mitigating strategies. Case studies in the Philippines are emphasized. The subject may include a field trip component.

Credits : 3 units
Pre-requisite : Principles of Tourism 1 and Principles of Tourism 2
No. of Hours : (3 hours per week) 54 hours

Course objectives

By the end of this course, students should be able to:

• understand the nature of and imperative for tourism planning, the various levels of and the processes involved in tourism planning
• gain knowledge of tourism planning traditions, with emphasis on sustainable principles and practices
• develop an understanding of the various roles played by stakeholders in tourism
• appreciate the impact of macro-environmental forces on tourism planning and development (e.g. security and health issues, technology, politics)
• know the impacts of GATS on tourism development
• develop an understanding of current management practices to minimize the negative impacts of tourism
• apply the principle of Tourism planning and development in the analysis of case studies

Course content

• The nature and scope of the planning process
• The evolution of tourism planning: tourism planning traditions
  • a. Boosterism
  • b. Industry-oriented planning
  • c. Environment-based planning (carrying capacity)
  • d. Community-based planning
  • e. Sustainable approach
• Issues in tourism development; assessing tourism's impacts
• Managing and mitigating tourism negative impacts
• GATS and its impact on tourism development
• Public participation approaches
• Tourism planning and development and models at international, national and destination levels
• Tourism related legislation
• Co-operation and networks for tourism