Pinoy Hotelier

Tourism Industry Overview

This is part of CMO No. 30, s. 2006.

Principles of Tourism 2 (Tourism Industry Overview)

Course description: This course presents a comprehensive survey of the major players that comprise the tourism industry and how they relate with each other. The nature and distinctive aspects of tourism are discussed and linked to specific business strategies. The major sectors (business, government, and voluntary organizations, etc.) are defined and classified. The commercial sectors are examined in terms of typical organizational structures and major functions of divisions within the structure are described. Impacts of macro-environmental trends and events on each sector are examined. The course also identifies the employment opportunities available in each sector and the corresponding qualifications for the jobs.

Credits : 3 units
Pre-requisite : Principles of Tourism I
No. of Hours : (3 hours per week) 54 hours

Course objective

By the end of this course, the students should be able to:

• appreciate the nature of the tourism industry and tourism product
• identify the various sectors that comprise the tourism industry and the role played by each sector in the production, distribution and delivery of tourism goods and services
• distinguish the various classifications of each sector and corresponding standards
• understand the typical organizational structure of main tourism business entities and the functions of the relevant divisions within the structure
• understand the impact of macro-environmental trends on the operations of tourism businesses
• have an understanding of career options in the tourism industry

Course content

• The nature of tourism as an industry
• The tourism product: service and the experience economy
• The tourism industry sectors (definitions, structure, functions and classifications)
  • a. Transport and aviation
  • b. Cruise industry
  • c. Food, beverage and accommodation
  • d. Tourist attractions and theme parks
  • e. Resort
  • f. Gaming industry
  • g. Tour operators
  • h. Travel agencies
  • i. Tour guides
  • j. Support industries
  • k. Government sector
  • l. Voluntary sector
  • m. Education sector
• Impact of current events and trends on tourism
• Employment opportunities and qualifications