Pinoy Hotelier

Events Management

This is part of CMO No. 30, s. 2006.

Events Management

Course description: This course examines the principles of conceptualizing, planning, managing and evaluating meetings, and events and festivals management. Topics include the significance of conventions and events in tourism, event design, project management, methods and evaluation, physical requirements, organizing, promotion and sponsorship. An integration course that applies all the principles of conceptualization or management is recommended to be taken up in the terminal year, whether first or second semester.

Credits : 4 units
Pre-requisite : All Business Core and Tourism Core
No. of Hours : (3 hours per week) 54 hours

Course objectives

By the end of this course, the students will be able to:

• gain an understanding of the event industry as a sector of tourism
• acquire knowledge and skills that will enable them to effectively conceptualize, plan, budget, schedule, allocate resources, form project teams, understand team dynamics, promote, design program, and monitor the progress of an event
• carry out a class-organized event project

Course content

• The significance of the events, conventions and meetings market: global and Philippine perspectives
• The event markets and professional event organizers
• Conceptualization and trends
• Organizing for events: committees and functions
• Developing a marketing plan for events, conventions and meetings
• Event sponsorship solicitation
• Programming principles
• Physical and technical arrangements
• Stage design
• Registration and secretariat
• Evaluation and control