Pinoy Hotelier

BSHRM Business Core

This is part of CMO No. 30, s. 2006.

Section 18.2 Business Core

A. Principles of Management

Course description: This course is an introductory course in Management exposing the students to the basic expose of infinity. The emphasis would be in the major function of planning, organizing, staffing, directing, and controlling as they apply to day-to-day business activity. An orientation towards hospitality industry and the importance of human resource development is incorporated into the discussion.

Credits : 3 units
Pre-requisite : None
No. of Hours : (3 hours per week) 54 hours

B. Principles of Marketing

Course description: In this course, the students learn about the design, development, implementation and evaluation of comprehensive marketing plan; product analysis; market analysis; market positioning strategies; goal strategies; program formulation; marketing tactics and practices; decision-making in terms of product, place, price and channel or distribution; mixers for tourism attraction and service.

Credits : 3 units
Pre-requisite : None
No. of Hours : (3 hours per week) 54 hours

C. Basic Accounting

Course description: This course introduces the students to the principles of accounting, interpretation and analysis of financial statements. Students are expected to make inferences based on ratio analysis in problems relating to financial condition of the tourism/hospitality enterprise.

Credits : 3 units
Pre-requisite : None
No. of Hours : (3 hours per week) 54 hours

D. Basic Finance

Course description: This course presents the principles of financial management for short and long-term planning that includes topics relevant to decision-making and essential to the financial condition of the enterprise. Topics include cash flow, management, budgeting, capital budgeting, and concept of interest.

Credits : 3 units
Pre-requisite : None
No. of Hours : (3 hours per week) 54 hours

D. Business Communication

Course description: This course covers the different types of communication used in business transaction including oral and written forms. Formal styles of communication and the use of technology in communication are also covered in the course.

Credits : 3 units
Pre-requisite : Communication Arts 1 and 2
No. of Hours : (3 hours per week) 54 hours

E. Human Behavior in Organization

Course Description: This course introduces the students to the factors affecting the behavior of individuals and groups in an organization. Various theories and models of organization, work group behavior, motivation in life and work, and human relations among others are discussed and related to organizational practices and phenomena.

Credits : 3 units
Pre-requisite : None
No. of Hours : (3 hours per week) 54 hours

F. Management Information System

Course description: This course provides an overview of the elements of Management Information Systems in general and hospitality/tourism in particular covering technology to develop student’s knowledge of hardware, software, communication technology, database concepts and types of computer configurations currently used in the hospitality/tourism industry.

Credits : 3 units
Pre-requisite : None
No. of Hours : 54 hours